About Us

Welcome to Full Guard Frenzy, where MMA passion meets retro flair! We’re a brand crafted for fight fans who live for the octagon and love a good laugh. Our mission? To deliver clothing and gear that captures the heart of MMA culture with a playful twist, blending 8-bit pixelated vibes and Y2K energy for a look that’s as bold as a knockout that will have you screaming "OOH, UNBELIEVABLE!"

FGF, which began as a video essay channel centered around absurdist analysis of MMA topics, was born from a love of mixed martial arts and internet culture in January of 2024. One day, I was looking for mixed martial arts clothing online and realized that the kind of clothing and merchandise I was was looking for, that captured the vibes of internet MMA culture right now, simply didn't exist...yet.

Full Guard Frenzy is here to shake up the MMA merch game! Forget the same old gritty, dated tees—our designs pop with pixelated fighters, neon gradients, and witty, sarcastic slogans like “BJJ Denier” and “Working from 12 to 6.” We’re inspired by the early days of arcade games and the shiny, futuristic aesthetic of the late ‘90s and early 2000s. Think retro gaming meets modern chronically online gen-z-MMA fan, perfect for fans who meme about underwhelming card lineups and celebrate outstanding cards.

Our collection, from tees in Legendary Blue and Gutsy Green to quirky mugs and stickers, is designed to resonate with the youthful, whimsical spirit of modern MMA fans. Whether you’re a grappler, striker, or more likely just here for the vibes, our gear lets you wear your fandom with humor and swagger. Every product is crafted with quality in mind, ensuring you look as good at home as you do cageside.

At Full Guard Frenzy, we’re more than a store—we’re a community of fans who get it. We’re here to level up your MMA style with designs that spark joy and start conversations. Join the frenzy, grab your tee shirt, stickers, or mug, and let’s bring the fight to the streets (or the comment section). Follow us on YouTube, Instagram and TikTok for memes, updates, and more. Ready to roll? Shop now and never stop throwing elbows!

Happy Shopping!